A Comparison of Color Preferences of Adults and Children

The preferences of children and adults were compared with respect to each of the following color image quality attributes: image brightness, saturation, sharpness, color balance (+M/+G), hue rotation, and contrast. It was found that the children had no strong preferences for sharpness or contrast. There was no statistical evidence that they disagreed with adults as to the optimal level of brightness and hue rotation, although they were more widely distributed in their preferences on these two attributes. Children preferred the more saturated and less greenish choices.